The Revenge of Google GLASS: Enterprise Edition

You know, I seem to remember that Alphabet/Google’s Augmented Reality wearable that it devised a couple of years ago–GLASS–was supposed to be spelled in all-caps. Maybe it’s not anymore ever since it not exactly went on the market and tanked like the Lusitania. Yes, despite what others will tell you, Google Glass (I’ll stop with the capitalization) was an absolute failure of an idea, and I as I’ve said on my science and tech podcast, Sovryn Tech, I don’t see it coming back any time soon.

As a consumer device, anyways. Because now it would appear, if one FCC filing is an indicator, that Google Glass is coming back.

googleglassOne of the things I’ve always said on Sovryn Tech is that Google Glass would actually work very well in the enterprise/professional space. If you’re performing a surgery, it would be handy to have some real-time data that you can see without moving your head. If you’re a mechanic, it would be handy for some AR to show you what part is what on a newer vehicle, perhaps. All kinds of uses can be thought of for Google Glass when it comes to the “working world”. It’s just meaningless for everywhere else, or as it’s more well known as, “everyday life”.

Of course, that didn’t stop Alphabet/Google from trying to schlep it off to the masses. For most people, the head-mounted device was a privacy nightmare with its camera, and it may have actually been a little more successful in the consumer space if they had just made the camera removable. Because there were many people that actually were excited about it (I’m not one of them, mind you). Google Glass just seemed so “futuristic” and “science-fictiony”. Obviously it made some pants swell, feeding many’s techno lust as nothing quite like Google Glass had ever been made. But even for these people, the lust began to wane.

Why?

Because try as Alphabet/Google might with showing all of the “cool” things that you could do with Google Glass (barometer while skiing…ooh…how exciting), the fact is that most people’s lives just aren’t that interesting. Sure, technologies like Google Glass look awesome on the TV or movie screen, but that’s not because it’s on a TV or movie screen in and of themselves, it’s because the characters in the show or film are doing epic shit. They’re doing important work. They’re doing something. And, again, most people just don’t do anything that warrants having really impressive gadgets. You’re not repairing the engine on a starship. You’re not James Bond. You’re not on some scouting mission in an alien jungle.

So all of those “futuristic and science-fictiony” technologies that most people are just dying to finally see become a reality…the average person can’t really use in modern life. This reminds of the same problem with the Internet of Targets…err…I mean…the Internet of Things. Most people live in cramped apartments. What the fuck are they going to automate and control from their smartphones…their window blinds?

Google Glass, Internet of Things…blah blah blah…they’re all stupid ideas outside of the enterprise/professional fields because…NEWSFLASH…most people don’t do jack shit with their lives, so they don’t need anything more than a little 4″ to 7″ screen in that they can just waste their lives away being continually distracted with nonsense that won’t matter to them after five minutes, and those people can just keep staring into it for all eternity, ignoring the world, their children, their loved ones, and reality itself.

Now, some may be asking if there will ever be a Dark Android Project version of Google Glass, as it is/was Android-based. First off, supposedly this (potentially) coming Enterprise Edition of Google Glass may not actually use Android for its OS. I have no idea what it would use in place, but it’s a real possibility that it’s not Android. Second, no, there will likely never be a Dark Android-styled Google Glass device. Reason being is that I think Alphabet/Google has subsidized most of their hardware ventures with the massive data collection that their hardware/software empowers and provides. With that said, I theorize that Alphabet/Google would never release a version of Google Glass that would be privacy-centric. As I said earlier, all they’d need to do is make a removable camera module for Google Glass, and a lot of people would be far more accepting of it. But I think Alphabet/Google would make the camera and microphone central to Google Glass’ operation, so–by my theory–Google Glass cannot by its very nature be concerned with privacy. And thus, there cannot be a Dark Android version of Google Glass.

Anyway, Google Glass: Enterprise Edition will likely be a thing, and honestly, that’s fine with me. I can see it being incredibly useful in enterprise/professional settings. So why not? Also likely, if businesses will be the ones buying these units, they’re (likely) not going to get used outside of those settings (do you let your employees walk away with multi-thousand dollar equipment out of the workplace generally?), so Google Glass won’t really be a privacy concern for the masses.

And let’s be real, Alphabet/Google is likely just trying to figure out how to make a buck off of all that R&D they did over the years, because they’re lack of successful innovation and overall failures are piling up fast.

SIDE NOTE: They didn’t innovate with Google Docs, YouTube, Android, or a slew of their other projects…those were all companies that they bought out. Alphabet/Google is NOT an innovative company by any metric.

Carpe lucem!

 

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